Shenzhen Toplink Technology Co.,Ltd.

[China, Shanghai, June 25, 2019] On the eve of MWC19 Shanghai, Huawei X Labs signed a Memorandum of Understanding (MOU) with Netease Thunderfire Game Division to establish a 5G cloud game joint innovation lab to explore the possibilities of 5G game applications. Sex, research game experience evaluation model, and promote the ecological development of cloud game industry.

Games are a growing market, and with each generation of communication technology, game forms and business models have changed. In the era of broadband network, online games have become popular in the market with social attributes, and the payment mode has been switched from pay-per-copy to pay-per-click and monthly cards. After the emergence of 4G, mobile games have become new favorites and occupy players. The fragmentation time, the payment model also turned into a game free + props charging mode. 5G will prosper the cloud game industry. Cloud games combine the advantages of mobile games and end-games to meet the double-layered demand for high-quality games and convenience. At the same time, players' willingness to pay is from hardware-based to game content. And the experience is paid mainly.

The Huawei and NetEase reached a cooperation and announced the establishment of a 5G cloud game joint innovation lab to serve the cloud game industry based on user experience. The two sides will play their respective advantages and carry out research in three aspects: 1) insight into the current situation and needs of the game user experience, research on the 5G game experience evaluation model, and form a consensus in relevant industry organizations; 2) the game is suitable for 5G network/5G mobile phones Match and optimize the 5G network and 5G terminal potential; 3) Jointly conduct cross-platform technical verification of the game.

"Cloud games have broken through the limitations of the equipment. The world of end-games is huge, the picture is good, the production is excellent, and the playability is high. It will be able to form a leading edge for the rival travel and bring a golden window to the end-tour industry." Hu Zhipeng, president of Netease Thunderfire Division, said at the inauguration ceremony of the joint lab, "Today, I hope to establish a 5G cloud game joint innovation lab to explore the possibilities of 5G era games together and try to establish a cloud game service in the 5G era. Standards, together to pry into the future"

Peng Honghua, chief marketing officer of Huawei's wireless network, said: "4G promotes mobile games, 5G prosperous cloud games, 5G brings ultra-high bandwidth, ultra-low latency, QoS guarantee and other technologies to clear the "last mile" obstacle for cloud games. Under the blessing of 5G and cloud, devices such as mobile phones, tablets, computers and even set-top boxes that can be used as game terminals have gradually become a game portal, which has spawned a more vigorous cloud game industry, bringing business opportunities to all parties in the industry. The cooperation with Netease in the cloud game industry will drive the rapid development of 5G new applications, bring 5G into all aspects of social life, and promote the digital transformation of the whole industry."

Recently, Huawei X Labs and Netease Thunderfire game team completed the optimization of the large-scale computer client game - "Reverse Water Cold", officially on the cloud, EMUI8.0 and above Huawei and glory brand mobile phones or tablet users can take the lead in the experience. With the issuance of 5G commercial licenses in China, cloud games will benefit more ordinary users, which will lead to the popularization of high-quality games. With such superb quality as "Reverse Water Cold", the world's huge large-scale client games, with the help of 5G and cloud games, "no threshold", is no longer exclusive to some high-end players, but will become a tentacle for everyone. And the martial arts rivers and lakes.